EST. 1855
上善如水
Since 1855 — 湯沢町, Niigata
Jozen Mizu no Gotoshi — sake as clear as snowmelt, steps from Echigo-Yuzawa station.
Shirataki Shuzo began in 1855 serving travellers on the Mikuni highway at Echigo-Yuzawa. Its flagship borrows Lao Tzu's words — jozen mizu no gotoshi, the highest good is like water — and the sake lives up to it: clear, light and easy, brewed on Yuzawa snowmelt. The kura stands four minutes' walk from JR Echigo-Yuzawa station, with a direct shop.
The clear, light flagship
Bottle-pasteurised
Sparkling sake
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JR越後湯沢駅（東口徒歩4分）